the twelve gins
of christmas
A project I had the pleasure of conceptualising and directing. I meticulously selected the gins, designed the website and collateral, and crafted social media campaigns and print materials to bring this festive experience to life.
twelve gins & twelve experiences to be had
The ultimate gin lover's dream gift for Christmas. Embark on a whirlwind journey through twelve extraordinary gins, each handpicked to tantalise your taste buds and ignite your festive spirit.
fabulous festive fun
Tasks worked on in this project:
Market Research // Branding and Positioning // Product Selection // Website Design and Development // Collateral Design // Social Media Campaigns // Email Marketing // Content Creation // Influencer Partnerships // Public Relations // Advertising // Sales Strategy // Analytics and Reporting // Customer Engagement
a creatively fulfilling experience
Working on The Twelve Gins of Christmas was a creatively fulfilling experience. I enjoyed every aspect, from conceptualising the brand to executing the marketing campaign. My strengths as a designer and marketer were evident in this project.
As a designer, my keen eye for aesthetics helped me craft a visually stunning website, engaging social media content, and captivating print materials. As a marketer, my strategic thinking and market research ensured effective product positioning.
Blending creativity with strategic marketing made The Twelve Gins of Christmas a memorable and enticing offering for gin lovers.