resume 2024

DANIELLE CHRISTIE

STRATEGIC - KIND - CREATIVE - ORGANISED

June 2022 - June 2024

Brand and Marketing Executive
THE FOX HOLE // BOX BAR - alexandria, nsw 

Overseeing the design and marketing functions for two affiliated brands. Responsible for strategising and executing initiatives to enhance brand perception, customer engagement, and loyalty.
Developing comprehensive plans aimed at bolstering the organisation’s brand equity, reputation, and overall aesthetic appeal. This included managing both print and digital campaigns, crafting social media strategies, and safeguarding the public image of the brands. For me it was always about driving forward the brands’ presence in the market while ensuring a consistent and compelling customer experience across all touch points.

Key responsibilities: Brand development, Internal & External Comms, Digital marketing, Campaign Management, Marketing Strategies, Partnerships and Sponsorships, Market Analysis and Reporting.

AUgust 2021  - june 2022

Marketing Co-ordinator
BLISS BABY YOGA - byron bay, nsw

Supporting the Chief Marketing Officer (CMO), my role was to collaborate and roll out formulation and execution of design and marketing strategies in print and digital formats.

We worked on projects such as digitalising our entire catalogue on courses to online courses including video, audio and podcast.

A community of women coming together to help women through yoga and wellness initiatives.

Key responsibilities: Collaboration and Communication, Digital Marketing, Community Engagement, Content Creation, Project Management, Strategy Collaboration.

AUgust 2022  - now

yoga tutor
ST GEORGE SUTHERLAND COMMUNITY COLLEGE - jannali, nsw

Carefully organising, devising strategies for, and conducting a wide range of classes, workshops, and educational seminars at SGSCC community college.

My role encompasses more than just teaching; I also engaged with students, and handled administrative tasks.

Always focusing on improving the student experience, I create and execute a comprehensive program to enhance student relationships and satisfaction, promoting sustained engagement and retention

december 2017 - december 2022

Creative Director / Owner
NUNU YOGA AND WELLNESS STUDIO - engadine, nsw

I played a pivotal role in shaping the studio’s overall aesthetic and brand identity. Responsibilities included overseeing all aspects of creative development, from designing marketing materials to curating engaging social media content. I led initiatives to enhance the studio’s online presence and customer experience, collaborating closely with the team to ensure alignment with our mission and values.

Additionally, I spearheaded innovative campaigns to promote wellness and mindfulness, fostering a welcoming and inspiring environment for the community.

Key responsibilities: Creative Development, Team Collaboration, Customer Experience, Online Presence, Campaign Leadership, Community Engagement, Brand Identity and Design, Digital Marketing.

february 2016 - january 2018

Yoga Teacher
BODY AWAKENINGS - gymea, nsw

Meticulously planned, strategised, and led a diverse array of classes, workshops and educational seminars. My responsibilities extended beyond teaching to encompass client interaction, administrative duties, and the management of booking systems and payments. With a keen emphasis on enhancing user experience, I developed and implemented a comprehensive customer relationship and satisfaction program aimed at fostering long-term client retention.

february 2015 - may 2017

Personal Trainer / Marketing and Sales admin.
LIFE'S GETTING BETTER - engadine, nsw

Teaching a variety of fitness classes both individually and in group settings. Additionally, I took charge of creating marketing materials, driving sales, and spearheading lead generation efforts to expand our client base.

january 2016 - december 2016

Graphic Designer
THE WHITE AGENCY - pyrmont, nsw

Working within a cohesive team, we operated seamlessly to meet stringent deadlines and deliver exceptional results with renowned brands such as Heineken, UBK, XXXX, Up, Kirin, and Lexus. My expertise spanned various areas, encompassing photo editing, video cutting, and the creation of EDMs and marketing materials across multiple platforms. I engaged closely with clients and brand managers, ensuring alignment with their vision and objectives. 

february 2015 - january 2016

Graphic Designer
AUSTRALIAN CATHOLIC UNIVERSITY - north sydney, nsw

As a graphic designer, I handled print and digital projects for the university and its faculties, ensuring adherence to brand guidelines for consistent and recognisable deliverables both internally and externally.

education

  • 2022 - now
    Certificate IV
    TAFE, nsw

  • Graphic Design and Visual Communication
    Advanced Diploma, 2014
    DESIGN CENTRE, enmore, nsw

  • Graphic Design and Visual Communication
    Diploma, 2013
    DESIGN CENTRE, enmore, nsw

  • Visual Merchandising 

    Diploma, 2011
    TAFE, sydney, nsw

  • Fashion Design
    Certificate III, 2016
    TAFE, Sydney, nsw

  • Photography
    Certificate III, 2015
    TAFE, Sydney, nsw

  • HSC
    2016
    Cronulla High School, nsw

References

  • Christopher Hynes

    0413 439 057
    chris@thefoxhole.com.au

    Head of Hospitality

    The Fox Hole
    The Rocks, NSW

  • Michelle McCuaig

    0422 539 563
    hello@theartumbrella.com.au

    Client / Business Associate

    Nunu Yoga
    NSW

  • Narelle Collins

    02 8543 7414
    ncollins@sgscc.edu.au

    Leisure Program Co-ordinator

    SGSCC
    Jannali, NSW